Johannesburg: AfricUpdate – News Desk
Intella, the deep-tech leader in Arabic-first speech intelligence, and Visa, a world leader in payments technology, have joined forces in a dynamic, collaboration-driven initiative to revolutionize conversational AI for financial institutions across the Middle East and North Africa. This strategic partnership goes beyond conventional models, to co-developing innovative solutions that reflect the complexity and richness of the region’s linguistic landscape, supporting over 25 distinct Arabic dialects.
The partnership directly addresses a critical “Intelligence Gap” that generic AI solutions cannot solve. This gap stems from two fundamental challenges in the region: the inability to accurately comprehend the rich complexities of Arabic dialects, and the standard operational practice of manually analyzing only a random sample of customer calls. intella’s technology is uniquely engineered to overcome both hurdles.
Built from the ground up for the Arab world, it provides complete visibility by analyzing every single customer interaction with unparalleled dialectal accuracy. This transforms previously untapped conversational data into actionable intelligence, allowing Visa’s partner banks to evolve their operations from reactive customer service to proactive, data-driven intelligence.
The partnership will provide Visa’s network with access to intella’s full product ecosystem, beginning with intellaCX, which turns unstructured call data into strategic assets for compliance, agent performance, and product development. The collaboration will also pave the way for the adoption of Ziila, intella’s advanced AI agent, to create next-generation, seamless customer experiences.
